M&M To Sell All EV Models Under One Roof

New Delhi: Mahindra & Mahindra will utilise its existing sales network to sell its electric vehicle range as the automaker looks to offer all the choices to customers under one roof, according to a top company executive.

The Mumbai-based automajor, which sells models like Thar and Scorpio, has now expanded its electric vehicle range with the launch of two all-new ground up models -- BE 6e and XEV 9e. “One of the reasons, why we want to keep the sales channel the same, is because we want to give the customer the choice between ICE (internal combustion engine cars) and EVs,” Mahindra & Mahindra (M&M) Executive Director and CEO for auto and farm sectors Rajesh Jejurikar said.

He was replying to a query if the company would also look at establishing a separate sales network for its EV range. Rival Tata Motors has set up a separate sales channel to sell EV models. The deliveries of newly-introduced EV models -- BE 6e and XEV 9e are expected to begin in February-March next year. The company currently sells one electric model -- XUV 400, in the market.

Elaborating on the reasons for not having a separate sales network for EVs, Jejurikar said: “For a customer to come into our outlet, they should see all the products so that they can then choose, and sometimes they will take more than one (model). So this is one way how demand gets generated.” “So we really don’t want to be in a situation where we isolate right now..instead we want to give customers the choice to choose,” Jejurikar said.